TIME: 1 month | TOOLS: Adobe Creative Suite, Adobe XD | TEAM: One UX designer (me - freelance)
ABOUT THE BRAND
Bidani center for homeopathy is a family run clinic in a small town in India. This group of experienced doctors has a successful track record of curing acute and chronic ailments through homeopathy. They have made their name in India, and now target patients abroad. They want to make the website a primary marketing tool to reach this new target customer group.
Existing Visual identity
![existing site mockup.png](https://static.wixstatic.com/media/1232b1_621adb088d0447f78ddf5559b7df445a~mv2.png/v1/crop/x_486,y_0,w_1578,h_1688/fill/w_93,h_100,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/existing%20site%20mockup.png)
![bidani logo.jpg](https://static.wixstatic.com/media/1232b1_662868dd8fe748f0b8bf3eea2f4ab2cc~mv2.jpg/v1/fill/w_59,h_16,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bidani%20logo.jpg)
SCOPE/ CHALLENGES
The client approached me with the objective of increasing their customer base internationally. Digging deeper into the scope, we decided to start with two main tasks
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To improve the visual appeal and functionality of the site
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To edit the content for effective web communication
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Create low/medium fidelity prototypes for development in Wordpress
I was bound by time and financial constraints which meant that I needed to be resourceful and accurate with my user research.
MY ROLE
- Map out the user journey throughout the website including user research, journey maps, etc.
- Create solutions in the form of navigation design and prototypes
- Create a content strategy for the website including suggestive copyrighting
- Re-design the visual Identity for the website, which will be incorporated into Brand identity re-design in the near future.
KICK OFF
PROJECT OUTLINE (as it turned out to be)
![PROJECT OUTLINE.jpg](https://static.wixstatic.com/media/1232b1_e0f8ca173c234750b984d3e23bab5e77~mv2.jpg/v1/fill/w_130,h_64,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/PROJECT%20OUTLINE.jpg)
RESEARCH PHASE
Interviews were conducted with six prospective users who also reviewed the current website.
![research1_edited.jpg](https://static.wixstatic.com/media/1232b1_9bc3d23bed064ed48586ce63bd6eadde~mv2.jpg/v1/crop/x_0,y_552,w_2250,h_939/fill/w_147,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/research1_edited.jpg)
PERSONAE
There are two use cases that I focussed on - one where the user was recommended this clinic through a friend, and another where the user lands on the webpage through a google search.
![personae.jpg](https://static.wixstatic.com/media/1232b1_3cc0d990262c4f388062a56013ad346b~mv2.jpg/v1/crop/x_0,y_4,w_991,h_1088/fill/w_123,h_134,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/personae.jpg)
![personae.jpg](https://static.wixstatic.com/media/1232b1_3cc0d990262c4f388062a56013ad346b~mv2.jpg/v1/crop/x_980,y_4,w_997,h_1088/fill/w_123,h_134,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/personae.jpg)
USER MENTAL MODEL
![mood map.jpg](https://static.wixstatic.com/media/1232b1_9ae122b313b04e5bb3f1e0bbc8c0b8e0~mv2.jpg/v1/fill/w_147,h_124,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/mood%20map.jpg)
INSIGHTS FROM USER INTERVIEWS
![INSIGHTS1.jpg](https://static.wixstatic.com/media/1232b1_310270aaa99345309d915f93b4d47cfd~mv2.jpg/v1/fill/w_99,h_50,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/INSIGHTS1.jpg)
![INSIGHTS2.jpg](https://static.wixstatic.com/media/1232b1_26fc379afa9640ac9ecae94a4782b937~mv2.jpg/v1/fill/w_85,h_67,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/INSIGHTS2.jpg)
RE-DEFINING THE GOAL
The primary requirements for the project now were:
- To define the brand strategy for the brand, keeping trust in mind
- Website content editing to ensure easy access to information and to boost SEO
- Identify new services and features to boost the brand effectiveness, support site and achieve success
NAVIGATION DESIGN
![navigation design.jpg](https://static.wixstatic.com/media/1232b1_74b894e0fdb643e6a3e6be7476e71048~mv2.jpg/v1/crop/x_0,y_33,w_1921,h_1014/fill/w_146,h_77,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/navigation%20design.jpg)
I validated this navigation design through tree testing with six users and consequently re-arranged the navigation, changed some labels and added the hierarchical FAQ page.
BRAND IDENTITY & COLOR STORY
![brand identity bch.jpg](https://static.wixstatic.com/media/1232b1_80e9c3498ad24a88affe46e82e9650a1~mv2.jpg/v1/crop/x_360,y_166,w_662,h_576/fill/w_69,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/brand%20identity%20bch.jpg)
![COLOR PALETTE.jpg](https://static.wixstatic.com/media/1232b1_4b69f7f931a0488497b10139f0e84807~mv2.jpg/v1/crop/x_46,y_0,w_1421,h_518/fill/w_134,h_49,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/COLOR%20PALETTE.jpg)
![COLOR PALETTE.jpg](https://static.wixstatic.com/media/1232b1_4b69f7f931a0488497b10139f0e84807~mv2.jpg/v1/crop/x_1490,y_0,w_552,h_518/fill/w_72,h_68,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/COLOR%20PALETTE.jpg)
WEBSITE UI DESIGN
![new home cover.jpg](https://static.wixstatic.com/media/1232b1_ffd6044662034042adbffb16f7ea1cca~mv2.jpg/v1/fill/w_147,h_99,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/new%20home%20cover.jpg)
![landing page.jpg](https://static.wixstatic.com/media/1232b1_31e3947999084b7e8130b11298058113~mv2.jpg/v1/fill/w_146,h_272,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/landing%20page.jpg)
STAY TUNED FOR MORE....COMING SOON