Doctor on call - Website UX

Website re-design for

MARKET EXPANSION & NEW SERVICE OFFERING

@ Bidani centre for homeopathy

MY ROLE: UX DESIGNER

TIME: 1 month | TOOLS: Adobe Creative Suite, Adobe XD | TEAM: One UX designer (me - freelance)

ABOUT THE BRAND

Bidani center for homeopathy is a family run clinic in a small town in India. This group of experienced doctors has a successful track record of curing acute and chronic ailments through homeopathy. They have made their name in India, and now target patients abroad. They want to make the website a primary marketing tool to reach this new target customer group.

Existing Visual identity

SCOPE/ CHALLENGES

The client approached me with the objective of increasing their customer base internationally. Digging deeper into the scope, we decided to start with two main tasks

To improve the visual appeal and functionality of the site
To edit the content for effective web communication
Create low/medium fidelity prototypes for development in Wordpress

I was bound by time and financial constraints which meant that I needed to be resourceful and accurate with my user research.

MY ROLE

- Map out the user journey throughout the website including user research, journey maps, etc.

- Create solutions in the form of navigation design and prototypes

- Create a content strategy for the website including suggestive copyrighting

- Re-design the visual Identity for the website, which will be incorporated into Brand identity re-design in the near future.

KICK OFF

PROJECT OUTLINE (as it turned out to be)

RESEARCH PHASE

Interviews were conducted with six prospective users who also reviewed the current website.

PERSONAE

There are two use cases that I focussed on - one where the user was recommended this clinic through a friend, and another where the user lands on the webpage through a google search.