top of page
cabbage logo cream.png
new home cover.png

Website re-design for

MARKET EXPANSION & NEW SERVICE OFFERING

@ Bidani centre for homeopathy

MY ROLE: UX DESIGNER

TIME: 1 month TOOLS: Adobe Creative Suite, Adobe XD | TEAM: One UX designer (me - freelance)

ABOUT THE BRAND​

​

Bidani center for homeopathy is a family run clinic in a small town in India. This group of experienced doctors has a successful track record of curing acute and chronic ailments through homeopathy. They have made their name in India, and now target patients abroad. They want to make the website a primary marketing tool to reach this new target customer group.

Existing Visual identity

existing site mockup.png
bidani logo.jpg

SCOPE/ CHALLENGES

​

The client approached me with the objective of increasing their customer base internationally. Digging deeper into the scope, we decided to start with two main tasks 

 

  • To improve the visual appeal and functionality of the site 

  • To edit the content for effective web communication

  • Create low/medium fidelity prototypes for development in Wordpress 

 

I was bound by time and financial constraints which meant that I needed to be resourceful and accurate with my user research.

MY ROLE​

​

- Map out the user journey throughout the website including user research, journey maps, etc.

- Create solutions in the form of navigation design and prototypes 

- Create a content strategy for the website including suggestive copyrighting

- Re-design the visual Identity for the website, which will be incorporated into Brand identity re-design in the near future. 

KICK OFF​

​

PROJECT OUTLINE (as it turned out to be)

PROJECT OUTLINE.jpg

RESEARCH PHASE

Interviews were conducted with six prospective users who also reviewed the current website. 

research1_edited.jpg

PERSONAE

There are two use cases that I focussed on - one where the user was recommended this clinic through a friend, and another where the user lands on the webpage through a google search. 

personae.jpg
personae.jpg

USER MENTAL MODEL

mood map.jpg

INSIGHTS FROM USER INTERVIEWS

INSIGHTS1.jpg
INSIGHTS2.jpg

RE-DEFINING THE GOAL​

 

The primary requirements for the project now were:

​

- To define the brand strategy for the brand, keeping trust in mind

- Website content editing to ensure easy access to information and to boost SEO

- Identify new services and features to boost the brand effectiveness, support site and achieve success

NAVIGATION DESIGN

navigation design.jpg

I validated this navigation design through tree testing with six users and consequently re-arranged the navigation, changed some labels and added the hierarchical FAQ page. 

BRAND IDENTITY & COLOR STORY

brand identity bch.jpg
COLOR PALETTE.jpg
COLOR PALETTE.jpg

WEBSITE UI DESIGN

new home cover.jpg
landing page.jpg

STAY TUNED FOR MORE....COMING SOON

LINKEDIN.png
bottom of page