TIME: 1 month | TOOLS: Adobe Creative Suite, Adobe XD | TEAM: One UX designer (me - freelance)
ABOUT THE BRAND​
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Bidani center for homeopathy is a family run clinic in a small town in India. This group of experienced doctors has a successful track record of curing acute and chronic ailments through homeopathy. They have made their name in India, and now target patients abroad. They want to make the website a primary marketing tool to reach this new target customer group.
Existing Visual identity


SCOPE/ CHALLENGES
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The client approached me with the objective of increasing their customer base internationally. Digging deeper into the scope, we decided to start with two main tasks
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To improve the visual appeal and functionality of the site
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To edit the content for effective web communication
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Create low/medium fidelity prototypes for development in Wordpress
I was bound by time and financial constraints which meant that I needed to be resourceful and accurate with my user research.
MY ROLE​
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- Map out the user journey throughout the website including user research, journey maps, etc.
- Create solutions in the form of navigation design and prototypes
- Create a content strategy for the website including suggestive copyrighting
- Re-design the visual Identity for the website, which will be incorporated into Brand identity re-design in the near future.
KICK OFF​
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PROJECT OUTLINE (as it turned out to be)

RESEARCH PHASE
Interviews were conducted with six prospective users who also reviewed the current website.

PERSONAE
There are two use cases that I focussed on - one where the user was recommended this clinic through a friend, and another where the user lands on the webpage through a google search.


USER MENTAL MODEL

INSIGHTS FROM USER INTERVIEWS


RE-DEFINING THE GOAL​
The primary requirements for the project now were:
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- To define the brand strategy for the brand, keeping trust in mind
- Website content editing to ensure easy access to information and to boost SEO
- Identify new services and features to boost the brand effectiveness, support site and achieve success
NAVIGATION DESIGN

I validated this navigation design through tree testing with six users and consequently re-arranged the navigation, changed some labels and added the hierarchical FAQ page.
BRAND IDENTITY & COLOR STORY



WEBSITE UI DESIGN


STAY TUNED FOR MORE....COMING SOON